CT-based Netmarket Group, a provider of consumer
products and services on the Internet, has signed a two-year
partnership with the Subaru Gorge Games for its
Netmarket.com online superstore. Netmarket Group will
leverage via print and broadcast media, on-site branding,
promotional activities and PR support. The weeklong sports
festival in OR takes place July 8-15, 2000, with $100,000 in
prize money. Netmarket Group joins Subaru, Nautica,
American Airlines, Irish Spring, John Paul Mitchell Systems,
Monster.com, Yahoo! Sports and ZuluSports.com in sponsoring
the Games. National Geographic Adventure, NBC Sports and SI
are media partners for the event (Subaru Gorge Games).
MORE DEALS: MLS has signed a multiyear partnership with
Seasonticket.com, making it an MLS corporate partner and a
strategic partner on MLSnet.com (MLS)....Arthritis medicine
Celebrex has named golfer Tom Kite as a spokesperson (GOLF
MAGAZINE, 6/14)....GM China and Shanghai GM inked a four-
year deal to become exclusive auto sponsors of the Chinese
Olympic Committee (BRANDWEEK, 6/12 issue).
