The following lists final national and cable Nielsen
ratings from recent sports events (THE DAILY).
EVENT DATE NET TIME RAT/SHR
Indy 500 Time Trials 5/20 ABC 2:30-4:30pm 1.3/4
Preakness Stakes 5/20 ABC 4:30-6:00pm 3.6/10
PGA Tour: The Colonial -- 3rd Rd. 5/20 CBS 3:00-6:00pm 2.1/6
"NBA On NBC": (Blazers-Lakers) 5/20 NBC 3:30-6:00pm 4.8/13
Indy 500 Time Trials 5/21 ABC 1:00-3:00pm 1.5/5
NHL Playoffs (Avalanche-Stars) 5/21 ABC 3:00-6:00pm 1.6/4
PGA Tour: The Colonial -- 4th Rd. 5/21 CBS 3:15-6:45pm 2.7/7
"NBA On NBC": (Knicks-Heat) 5/21 NBC 3:30-6:30pm 7.1/17
US COV
EVENT DATE NET AREA AREA SHR 000
"NBA On TBS": (76ers-Pacers) 5/8 TBS 2.0 2.5 4 1975
"NBA On TNT": (Knicks-Heat) 5/9 TNT 2.3 3.0 5 2364
"NBA On TNT": (Jazz-Blazers) 5/9 TNT 1.9 2.5 6 1913
"NBA On TNT": (Pacers-76ers) 5/10 TNT 2.1 2.8 4 2149
"NBA On TNT": (Suns-Lakers) 5/10 TNT 2.3 2.9 7 2288
"NBA On TNT": (Blazers-Jazz) 5/11 TNT 2.0 2.5 4 1977
"NBA On TNT": (Heat-Knicks) 5/12 TNT 2.2 2.8 5 2181
"NBA On TNT": (Lakers-Suns) 5/12 TNT 2.6 3.3 8 2580
Boxing: Hopkins vs. Vanderpool 5/13 HBO 2.2 7.0 12 2257
Boxing: Jones Jr. vs. Hall 5/13 HBO 3.5 10.8 18 3489
For broadcast numbers, one ratings point = 1,008,000
homes. For cable, "COV AREA" = % of homes tuned in to that
program in that network's universe of subscribers.
NBA: NBC is averaging a 4.8/13 Nielsen rating through
22 NBA playoff games, down 17% from last season's 5.8/16 for
18 games (NBC). In Toronto, Rob Longley writes that last
Friday's Pacers-76ers Game Six had a "miserable" 24,000
viewers in Canada, while the second half of the
doubleheader, Heat-Knicks Game Six, drew 54,000 viewers,
"better but far from great" (TORONTO SUN, 5/26). Also in
Toronto, Chris Zelkovich writes that Canadian NBA playoff
ratings are up 29% this year, "but they are still awful,"
averaging 133,000 a game. Friday's playoff doubleheader on
CTV's SportsNet "averaged 39,000 viewers a game, 152,000
fewer than TSN drew the next night for a two-month-old
repeat of a ... dog show" (TORONTO STAR, 5/26).
NOTES: ABC's 3.4/10 rating for the Preakness Stakes was
up 6% from last year's 3.4/10 (ABC). NTRA VP/Communications
Chip Tuttle, on Red Bullet ending Fusaichi Pegasus' run at
the Triple Crown: "It's natural to be a bit disappointed.
But these are animals, and they don't always follow the
script" (DAILY RACING FORM, 5/24)....Saturday's Indy 500
Time Trials were down 7% from '99's 1.4/4, while Sunday's
coverage was up 36% from '99's 1.1/3 (ABC)....Sunday's Game
Four of the Stars-Avalanche series was up 7% from Fox'
comparable game last year, which drew a 1.5/4 (ABC)....
Saturday's third round of the PGA Tour's MasterCard Colonial
was even with last year, while Sunday's final round was down
10% from last year's 3.0/8 (CBS).
