THE DAILY presents today the terms of the title
sponsorship deals for the 36 races on NASCAR's Winston Cup
circuit in the order they are run. The annual average fee
paid for each race is listed, as well as the length of each
deal. All deals are cash and barter, and include tickets,
hospitality, signage and media. All figures were obtained
through conversations with NASCAR and track officials,
corporate sponsors and research conducted by THE DAILY.
RACE/TITLE SPONSOR TRACK/OWNER AVG. $/YRS ENDS
Bud Shootout Daytona/ISC $550,000/3 2000
Daytona 500/none Daytona/ISC -- --
Dura-Lube/Kmart 400 North Carolina/ISC $550,000/4 2000
CarsDirect.com 400 Las Vegas/SMI $1.9M/1 2000
Cracker Barrel
Old Country Store 500 Atlanta/SMI $1.5M/4 2001
Mall.com 400 @ Darlington/ISC $650,000/1 2000
Food City 500 Bristol/SMI $1.1M/5 2002
DIRECTV 500 Texas/SMI $2.0M/3 2001
Goody's Body Pain 500 Martinsville/ ^ $350,000/3 2000
Sears DieHard 500 Talladega/ISC $600,000/3 2000
NAPA Auto Parts 500 California/ISC $650,000/5 2004
Pontiac Excitement 400 Richmond/ISC $650,000/3 2002
The Winston Lowe's/SMI $2.0M/5 2001
Coca-Cola 600 Lowe's/SMI $2.0M/10 2003
MBNA Platinum 400 Dover Downs/ ^ NA/3 2002
Kmart 400 Michigan/ISC $1.2M/3 2001
Pocono 500/none Pocono/ ^ -- --
Save Mart/Kragen 350K Sears Point/SMI $1.7M/3 2000
Pepsi 400 Daytona/ISC $550,000/5 2003
New England 300/none New Hampshire/ ^ -- --
Pennsylvania 500/none Pocono/ ^ -- --
Brickyard 400/none Indianapolis/ ^ -- --
Global Crossing @ The Glen Watkins Glen/ISC $1.0M/3 2001
Pepsi 400 Michigan/ISC $1.0M/5 2003
Goracing.com 500 Bristol/SMI $1.5M/3 2002
Pepsi Southern 500 Darlington/ISC $1.0M/6 2002
Chevrolet Monte Carlo 400 Richmond/ISC $800,000/3 2002
New Hampshire 300/none New Hampshire/ ^ -- --
MBNA.com 400 Dover Downs/ ^ $800,000/4 2003
NAPA AutoCare 500 Martinsville/ ^ NA/3 2000
UAW-GM Quality 500 Lowe's/SMI $2.0M/5 2000
Winston 500 Talladega/ISC $1.3/3 2000
General Mills Pop Secret
Microwave Popcorn 400 North Carolina/ISC $600,000/2 2000
Checker Auto Parts/
Dura-Lube 500 Phoenix/ISC $700,000/3 2001
Pennzoil 400 Homestead-Miami/ISC $1.0M/3 2001
NAPA 500 Atlanta/SMI $1.7M/5 2002
NOTES: NA = Not Available; @ = Picked up the final year
of the Transouth Financial deal; ^ = Martinsville Speedway
is owned by the Earles & France Families; Dover Downs Int'l
Speedway is owned by Dover Downs Entertainment, a publicly
traded company on the NYSE under "DVD"; Pocono Raceway is
owned by Penn National Gaming, Inc., which is publicly
traded on the NASDAQ under "PENN"; NH Int'l Speedway is
owned by the Bahre Family; Indianapolis Motor Speedway is
owned by the Hulman-George Family (THE DAILY).
