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NBC'S PLAYOFF RATINGS OFF 17%; ARE PACERS A NATIONAL DRAW?

          NBC Sports' NBA playoff coverage is averaging a 4.8/13
     Nielsen rating through 22 postseason games, down 17% from
     the 5.8/16 average for 18 games aired at the same point a
     year ago, according to Michele Greppi of the HOLLYWOOD
     REPORTER.  An NBC Sports spokesperson said, "A week ago, we
     were down 21%.  We knew we were going to cut into that.  The
     numbers are headed in the right direction.  If we have good
     games, the numbers are going to be fine" (HOLLYWOOD
     REPORTER, 5/24)....In Atlanta, Prentis Rogers writes on
     Turner Sports' NBA coverage: "John Thompson, Mike Fratello,
     Danny Ainge and Charles Barkley were superb additions as
     announcers, while the costly but flashy split-level studio
     was an improved set design.  Host Ernie Johnson and analyst
     Kenny Smith turned in first-rate performances in the studio"
     (ATLANTA CONSTITUTION, 5/24)....In N.Y., Harvey Araton
     writes on the Pacers possibly making the NBA Finals: "If you
     are David Stern, you like this team and are not worried
     about losing the New York market. ... If you are Stern, whom
     would you rather market to America next month -- [Larry]
     Bird, possibly in Los Angeles against his most celebrated
     playing opponent, or Jeff Van Gundy?" (N.Y. TIMES, 5/24). 
          FRATELLO TRUMPS VECSEY REPORT: TNT's Peter Vecsey
     reported last night that TNT's Kenny Smith and Mike Fratello
     "would love to be interviewed for the [Pacers head coaching
     position] and maybe they will be in the end. ...
     [Fratello's] looking at the Clippers, he's talking to Elgin
     Baylor about that job."  But Fratello replied, "No, that's
     not true.  The last time you asked me, you said, 'Did you
     fly out to meet with the L.A. Clippers,' and I said, 'No, I
     did not fly out.'  But, a representative of the Clippers did
     call on the telephone and we did talk, but I will not be
     involved with the Clipper organization right now.  There's
     no way that's going to work" ("NBA on TNT," TNT, 5/23).
          

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