The following lists final national and cable Nielsen
ratings from recent sports events (THE DAILY).
EVENT DATE NET TIME RAT/SHR
LPGA: Electrolux Champ. - 3rd Rd. 5/13 CBS 2:00-4:00pm 1.1/4
PGA Tour: Byron Nelson - 3rd Rd. 5/13 CBS 4:00-6:00pm 2.1/6
Pimlico NTRA Champions Series 5/13 Fox 4:00-5:00pm 1.2/3
"NBA Showtime" 5/13 NBC 12:00-12:30pm 1.6/5
"NBA On NBC": (Pacers-76ers) 5/13 NBC 3:30-6:15pm 3.8/12
NHL Playoffs: (Devils-Flyers) 5/14 ABC 3:00-5:45pm 1.0/3
LPGA: Electrolux Champ. - 4th Rd. 5/14 CBS 1:00-3:15pm 0.9/3
PGA Tour: Byron Nelson - 4th Rd. 5/14 CBS 3:15-6:45pm 3.4/10
"NBA Showtime" 5/14 NBC 12:00-12:30pm 2.3/9
"NBA On NBC": (Heat-Knicks) 5/14 NBC 12:30-3:00pm 4.5/15
"NBA On NBC": (Blazers-Jazz) 5/14 NBC 3:00-5:45pm 5.3/16
"NBA On NBC": (Lakers-Suns) 5/14 NBC 5:45-8:30pm 6.0/14
US COV
EVENT DATE NET AREA AREA SHR 000
"NBA On TBS": (Pacers-Bucks) 5/1 TBS 1.9 2.5 4 1956
"NBA On TNT": (Lakers-Kings) 5/2 TNT 2.6 3.3 7 2579
"NBA On TNT": (Jazz-Sonics) 5/3 TNT 2.1 2.7 4 2113
"NBA On TNT": (Bucks-Pacers) 5/4 TNT 2.3 3.0 5 2323
"NBA On TNT": (Sonics-Jazz) 5/5 TNT 2.6 3.3 6 2597
"NBA On TNT": (Kings-Lakers) 5/5 TNT 3.1 4.0 9 3118
Boxing: Lewis v. Grant 5/5 HBO 1.5 4.7 8 1521
Winston Cup: Pontiac Excitement 5/6 ESPN 2.7 3.5 7 2722
For broadcast numbers, one ratings point = 1,008,000
homes. For cable, "COV AREA" = % of homes tuned in to that
program in that network's universe of subscribers.
NBA: Through 20 playoff games, NBC is averaging a
4.6/13 Nielsen rating, down 21% from last season's 5.8/16
(NBC). DAILY VARIETY's Rick Kissell reports that Turner
Sports is averaging a 2.6 rating for its 33 games, down 4%
from a 2.7 last year (DAILY VARIETY, 5/19). Knicks-Heat
Game Five generated the highest rating of the season in the
Ft. Lauderdale-Miami market, as the Sunshine Network
recorded an 8.6 rating (TV SportsFile, 5/18). In Contra
Costa, Damin Esper: "The NBA's ratings will continue to drop
just like baseball's and the NFL's have. Attendance will
continue to decline. Attendance and ratings (or more
simply, interest) were kept artificially high because of
[Michael] Jordan's presence" (CONTRA COSTA TIMES, 5/19).
PGA TOUR: The final round of the Byron Nelson Classic
was up 31% from last year (CBS).
