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MARKETING ROUND-UP: PUMA/CARTER DECISION EXPECTED SOON

          In Toronto, Tony Maraschiello reports that Raptors F
     Vince Carter's arbitration hearing regarding his contract
     dispute with Puma has been completed, but the arbitrator
     "presiding over the case has not yet rendered a decision." 
     While there is "no timetable as to when a decision is due,
     it is expected to take at least a couple of weeks" (TORONTO
     SUN, 5/18)....A new ad campaign for the first-year WNBA
     Fever, via Young & Laramore, suggests "the team is becoming
     an obsession."  A series of 10-second TV spots show a "bus
     driver, short-order cook, office clerk, bomb squad member
     and even" Indianapolis Mayor Bart Peterson "daydreaming
     about the team while going about their real-life routines." 
     Young & Laramore Creative Dir Charlie Hopper, noted the
     creative challenges for the new team in a Pacers-dominated
     market: "We just want to make sure it has enough attitude to
     stand out" (ADWEEK, 5/15 issue). 

SBJ Morning Buzzcast: April 26, 2024

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On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with TNT’s Stan Van Gundy as he breaks down the NBA Playoffs from the booth. Later in the show, we hear from ESPN’s VP of Programming and Acquisitions Tim Reed as the NFL Draft gets set to kick off on Thursday night in Motown. SBJ’s Tom Friend also joins the show to share his insights into NBA viewership trends.

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