Sports Media

A WHOLE NEW BALLGAME: NBA.COM TV MAY TELEVISE RUCKER LEAGUE

5.17.2000

          The NBA "is in talks" with the Harlem (NY)-based Rucker
     League about televising its playground games on NBA.com TV
     on Tuesday nights beginning in June and running through the
     championship game in August, according to a source of Scott
     Soshnick of BLOOMBERG NEWS.  The source said that the NBA
     "won't pay" to broadcast the games, which would be the first
     non-NBA games televised on NBA.com TV.  Paul Kagan &
     Associates media analyst John Mansell: "It doesn't cost them
     anything, and they need as much programming as they can get,
     so why not?"  Fordham Univ. men's basketball coach Bob Hill
     said, "People would watch it, no question."  Soshnick noted
     that the NBA is also in talks with several European leagues
     about televising some of their games (BLOOMBERG NEWS, 5/16).

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