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FACED WITH SMALLER CROWDS, PANTHERS FREEZE TICKET PRICES

          The NHL Panthers announced that for the first time in
     six years, ticket prices will not increase next season,
     according to Sarah Talalay of the Ft. Lauderdale SUN-
     SENTINEL, who writes that the team has also discounted some
     mezzanine-level prices in "hopes" of increasing attendance. 
     The Panthers' average attendance at the 19,250-seat National
     Car Rental Center this year was 15,999, down 13.5% from
     18,501 during the '98-99 season.  In addition, the team's
     season-ticket base decreased by 3,000, and the Panthers
     recorded only one sellout this season.  Panthers President
     Bill Torrey: "I think the important thing here is what we
     are trying to do here is fill this building."  Besides the
     freeze on ticket prices, the team will also offer 13-game
     ticket packages, a five-month payment plan for season
     tickets and the opportunity to make season-ticket payments
     online (Ft. Lauderdale SUN-SENTINEL, 5/17).  Torrey: "We're
     keeping our concession prices the same, our parking prices
     the same.  I wish we could say the player salaries are going
     to be the same."  In Ft. Lauderdale, Michael Mayo writes on
     the Panthers' move: "Maybe it's not much, but at least the
     Panthers did something" (Ft. Lauderdale SUN-SENTINEL, 5/17).

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