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PRICE CUT: NIKE, GOLFER END ENDORSEMENT DEAL AFTER LAWSUIT

          In a move that came a day after Nike filed a lawsuit
     against Chipshot.com for "allegedly misusing" Nick Price's
     name and likeness to sell shoes and apparel on its Web site
     (see THE DAILY, 5/12), Nike Golf Marketing Dir Mike Kelly
     said the company and Price "have mutually agreed" to end
     their endorsement relationship, according to GOLF WORLD
     BUSINESS.  Kelly "declined to elaborate on the split" but
     noted that the suit against Chipshot.com was a "contributing
     factor."  Kelly added that Nike's suit would continue: "We
     will seek to collect damages [from Chipshot.com] for when
     Price was under contract with us."  Price, who signed a
     multi-year deal in '96 to endorse Nike footwear and apparel,
     did not wear Nike apparel during this past weekend's GTE
     Byron Nelson Classic (GOLF WORLD BUSINESS, 5/12).
          BOTH SIDES OF THE COIN: Nike Chair & CEO Phil Knight's
     decision to end his financial donations to the Univ. of OR
     (UO) due to the school's affiliation with the Worker Rights
     Consortium (WRC) is the subject of today's Op-Ed debate in
     the N.Y. TIMES.  UO student activist Sarah Jacobson writes,
     "If the voice of one alumnus held more weight than a year of
     university-wide deliberation, what role would there be for
     shared governance on campus?  If donations from corporate
     America depended on toeing a corporate line, the university
     would be better off without the money" (N.Y. TIMES, 5/16). 
     But Editorial Page Editor of the Columbia Daily Spectator
     Jaime Sneider counters by writing, "Comparatively speaking,
     conditions at third world factories where Nike goods are
     made are remarkably benevolent. ... While many students
     uncritically believe the [WRC], they ignore the fact that
     Phil Knight and Nike have championed the well-being of
     workers internationally" (N.Y. TIMES, 5/16).

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