The Back Of The Book

ESPN SPORTS POLL EXAMINES SPORTS VS. POKEMAN CARDS

5.12.2000

          In January, February and March 2000, the ESPN Sports
     Poll, a product of TNS Intersearch, asked children between
     the ages of seven and eleven if they collected sports
     trading cards, and if they collected Pokemon cards. 
     Following are the percentages of seven to eleven year-olds
     that collect sports trading cards and collect Pokemon cards. 
     Results are also shown among seven to eleven year-old boys
     and seven to eleven year-old girls:

                       All Children     Boys        Girls
                      Age 7 to 11   Age 7 to 11  Age 7 to 11
                          n=215         n=115        n=100
     Collect sports
     trading cards        45.9%         66.4%        22.4%
          
     Collect Pokemon
     cards                56.0%         70.4%        39.5%
 



                              -30-

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