Menu
Sponsorships Advertising Marketing

LEGGO MY GECKO! AD AGENCY FILES SUIT OVER FUSION MASCOT

          FL-based ad agency Zimmerman & Partners filed a lawsuit
     against the Fusion in a Ft. Lauderdale Federal Court last
     week over use of the gecko lizard mascot the team has used
     since last season, according to Pedro Fonteboa of the MIAMI
     HERALD.  Zimmerman claims in the suit that it "created a
     design" for the mascot and that the Fusion "refused to pay
     an initial fee" of $25,000 and "seek permission to use it." 
     The suit, which says that the team has "profited from the
     copyrighted" design, asks a judge "to order the team to stop
     using" the mascot and "requests damages."  The suit also
     claims the agency is "suffering irreparable harm and damage
     as a result of the acts of the Fusion."  Zimmerman execs did
     not return Fonteboa's calls, and Fusion VP & GM Doug
     Hamilton declined comment (MIAMI HERALD, 5/12).

SBJ Morning Buzzcast: April 25, 2024

Motor City's big weekend; Kevin Warren's big bet; Bill Belichick's big makeover and the WNBA's big week continues

TNT’s Stan Van Gundy, ESPN’s Tim Reed, NBA Playoffs and NFL Draft

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with TNT’s Stan Van Gundy as he breaks down the NBA Playoffs from the booth. Later in the show, we hear from ESPN’s VP of Programming and Acquisitions Tim Reed as the NFL Draft gets set to kick off on Thursday night in Motown. SBJ’s Tom Friend also joins the show to share his insights into NBA viewership trends.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Daily/Issues/2000/05/12/Sponsorships-Advertising-Marketing/LEGGO-MY-GECKO-AD-AGENCY-FILES-SUIT-OVER-FUSION-MASCOT.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Daily/Issues/2000/05/12/Sponsorships-Advertising-Marketing/LEGGO-MY-GECKO-AD-AGENCY-FILES-SUIT-OVER-FUSION-MASCOT.aspx

CLOSE