Nielsen//NetRatings lists the top 20 sports Web sites
for the month of March. All numbers are from home computer
users and do not reflect numbers from office use. Though
some Web sites such as nfl.com, nba.com, nfl.com and
nascar.com can be accessed via espn.com, each site is
measured independently by Nielsen//NetRatings.
SITE UNIQUE AUD. REACH % PAGE VIEWS VISITS TOTAL
(000) ACTIVE (000) PER PERSON TIME
espn.go.com 4,239 5.19 104,397 4.36 20:19
sportsline.com 4,796 5.88 74,461 2.55 12:18
cnnsi.com 2,112 2.59 63,673 2.85 16:57
nascar.com 1,676 2.05 47,806 4.75 25:59
wwf.com 1,673 2.05 39,526 2.35 15:42
sports.
yahoo.com 1,677 2.05 36,595 4.02 12:32
nba.com 951 1.17 33,288 3.46 23:58
nfl.com 675 0.83 7,006 2.33 8:02
sportingnews.com 793 0.97 10,709 2.28 12:34
rivals.com 654 0.80 50,112 4.49 39:20
fansonly.com 668 0.82 6,924 2.01 7:02
golfweb.com 369 0.45 2,662 1.89 6:02
foxsports.com 691 0.85 7,145 1.85 7:20
pgatour.com 351 0.43 5,815 2.83 17:25
wwfdivas.com 437 0.54 14,552 1.58 8:39
majorleague
baseball.com 726 0.89 11,321 2.23 9:03
nhl.com 380 0.47 5,530 2.61 14:28
wcw.com 382 0.47 6,977 2.03 10:38
athlete
direct.com 445 0.54 3,081 1.68 6:45
therock.com 329 0.40 6,045 1.91 9:54
NOTES: Reach % active = % of 80 million active users in
a given month; Page views = number of pages (in millions)
loaded on a user's computer; Visits per person = average
number of visits by a user in a given month; Total Time =
cumulative time spent on the site during the entire month
per user (Nielsen//NetRatings).
