FOX SPORTS NET LOOKS TO TAP INTO FAN EMOTION IN NEW SPOTS

          Fox Sports Net broke a new ad campaign last month via
     FCB Worldwide, S.F., that features a print component, as
     well as six 30-second TV spots that are featured on FSN's
     various RSNs, according to Justin Norton of ADWEEK.  The
     campaign will continue through the spring.  In the spots,
     which use the tag, "We know the feeling," the "events of a
     game push sports fans to the brink in their own homes and in
     public places."  One spot titled "Spaghetti" shows a fan
     becoming "more and more animated" as he watches a game on TV
     while eating a bowl of pasta until the "food starts flying
     all over the room."  In "Make Out," a young man is seen
     "abandoning a kissing session with his girlfriend to sneak
     peeks at a sporting event."  FSN Exec VP/Marketing Neal
     Tiles: "We're focusing on the televised fan experience --
     whether they're at home, inside a bar or even outside on the
     street looking in.  We know regardless of where a fan may
     be, their connection with their local team is an emotional
     one" (ADWEEK, 5/8 issue).