Sports Media

FOR THE FILES: FINAL NBA RATINGS FOR '99-2000 SEASON

4.28.2000

          The following lists final '99-2000 NBA Nielsen ratings
     on NBC/Turner compared to the past two seasons (THE DAILY).


NET       YEAR           # OF GAMES    RAT/SHR(HHs)      %+/-
NBC       '97-98             25         4.6/12
          '99                28         4.3/10         - 6.5%  
          '99-2000           34         3.4/7          -21.0%

Turner    '97-98             74         1.7/ 
          '99                48         1.7/              0%
          '99-2000           89         1.3/ (980,000) -23.5% 

          ^ = % +/- compares previous season's ratings only.
          NBC's highest-rated game was the Lakers-76ers on
     February 20, which had a 4.8/9 rating.  Last season's
     highest-rated game was the Rockets-Lakers on February 28,
     1999, which earned a 7.0/14....Turner's highest-rated game
     was a 2.2 for the 76ers-Spurs on November 2 (THE DAILY).

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