NBA Kings F Chris Webber, who has "played this entire
season without a shoe contract," will "wait until this
summer before signing with a new company." Webber is
currently "sporting" the Allen Iverson Reebok model, and
used AND 1s "much of the season" (SACRAMENTO BEE, 4/27).
....Canadian Olympic kayaker Caroline Brunet "removed an
obstacle yesterday in announcing a sponsorship deal" with
Home Depot, which will "provide the funds to continue" her
training program for the 2000 Sydney Games (CP, 4/28).
BASEBALL: The Dodgers have retained Alternative &
Innovative Marketing (AIM) to assist with the team's effort
to market to the Hispanic community. The team will launch a
Spanish-language outdoor campaign, entitled "Los Dodgers Te
Invitan" (The Dodgers Invite You). Billboards will appear
throughout Hispanic communities in L.A. and Orange Counties
(Dodgers)....Atlanta city promoters "plan to display 500
decorative baseballs" throughout the city in a promo linked
to the MLB All-Star Game to be held at Turner Field July 11.
Thirty of the balls will be "decorated to represent" the 30
MLB teams, and about 60 of the balls will be sponsored by
local companies (ATLANTA CONSTITUTION, 4/28)....N.Y.-based
Famous Fixins has reached a deal to market a new line of
cereal called Red Sox Monster Crunch, which will be launched
in the New England area early next month (Famous Fixins).
