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The Back Of The Book

FINAL NATIONAL AND CABLE RATINGS FROM RECENT WEEKEND EVENTS

          The following lists final national and cable Nielsen
     ratings from recent sports events (THE DAILY).

EVENT                           DATE    NET  TIME         RAT/SHR
NHL Playoffs: (regional)        4/15    ABC  2:00-5:15pm   1.7/5
Road To The VISA Triple Crown   4/15    ABC  5:15-6:00pm   1.6/4
NCAA Cheerleading Championship  4/15    CBS  2:00-3:00pm   1.4/3
PGA Tour: MCI Classic -- 3rd Rd 4/15    CBS  3:00-6:00pm   2.3/6
"NBA On NBC": (regional)        4/15    NBC  8:30-11:00pm  2.4/5
PGA Tour: MCI Classic -- 4th Rd 4/16    CBS  3:00-6:00pm   3.0/8
"NBA On NBC": (Kings-Blazers)   4/16    NBC  3:15-5:30pm   2.5/6
"NBA On NBC": (T'Wolves-Lakers) 4/16    NBC  5:30-8:15pm   4.1/9
NASCAR: Die Hard 500            4/16    ABC  1:00-5:00pm   5.3/14
IROC: True Value                4/16    ABC  5:00-6:00pm   2.7/7 

                                         US   COV 
EVENT                         DATE NET  AREA  AREA   SHR     000 
The Masters -- 1st Rd.        4/6  USA  1.8   2.4     6      1824
The Masters -- 2nd Rd.        4/7  USA  2.3   3.0     8      2322
NASCAR: Goody's Body Pain 500 4/9  ESPN 3.7   4.8    11      3683

          For broadcast numbers, one ratings point = 1,008,000
     homes.  For cable, "COV AREA" = % of homes tuned in to that
     program in that network's universe of subscribers. 

                              -30-
        

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