BANK OF AMERICA WON'T GO CLUBBING OUTSIDE CHARLOTTE, ATLANTA

          Bank of America (BOA) "decided to sponsor the
     previously unnamed club level" at Ericsson Stadium as part
     of the company's eight-year sponsorship extension with the
     NFL Panthers "after finding a good reaction to a similar
     program" at Philips Arena in Atlanta, according to John
     Downey of the BUSINESS JOURNAL OF CHARLOTTE.  But BOA Exec
     VP/Olympic, Sport & Event Marketing Dockery Clark said that
     the company has "no plans to export the idea to its other
     NFL markets," which include the Redskins and Chiefs.  Clark:
     "Is this a new direction for us?  No.  We have teams in many
     of our cities ... but we don't have plans to do this
     anywhere else" (BUSINESS JOURNAL OF CHARLOTTE, 4/14 issue). 
          TOP CATS: Also in Charlotte, Erik Spanberg reports that
     since January, the Panthers have "sewn up deals worth at
     least" $15M in "additional revenue per year."  The deals
     include the aforementioned Bank of America extension (see
     THE DAILY, 4/11), as well as a "new radio flagship ... and
     in-house sales team" and a new TV partnership with Cox
     Broadcasting Co. (BUSINESS JOURNAL OF CHARLOTTE, 4/14).