EXECUTIVE TRANSACTIONS

          BRANDWEEK's Terry Lefton reports that outgoing NFLP
     President SARA LEVINSON will join Web start-up Clubmom.com
     as CEO "within a month."  Meanwhile, MARLA MESSING "has
     exited Broadband Sports after two months" as VP/Partner
     Marketing.  Lefton: "Sources said Messing wanted to spend
     more time at home.  She'll still consult for the Internet
     sports content site" (BRANDWEEK, 4/17 issue)....The
     SPORTSBUSINESS JOURNAL's Andy Bernstein reports that BBDO
     Senior VP & Dir of Sports Marketing Services LARRY
     NOVENSTERN "will join" Sportvision as Exec VP/Sales &
     Marketing "next week" (SPORTSBUSINESS JOURNAL, 4/17 issue).
     ...ESPN Int'l Dir of Int'l Sales, Europe, the Middle East
     and Africa RICHARD LEFLER was promoted to VP/Europe, the
     Middle East and Africa.  Lefler will continue to be based
     out of ESPN Int'l's N.Y. office (ESPN Int'l)....USOC Chief
     of Staff TERRY MADDEN has resigned to become CEO of the new
     U.S. Anti-Doping Agency (USOC)....Tigers Assistant PR Dir
     DAVE MATHESON has left the team (DETROIT NEWS, 4/16).