The Back Of The Book

HE SHOOTS, HE SCORES, HE FLIPS: VIEWER TRENDS OF NHL FANS

4.14.2000

          Each month, the ESPN Chilton Sports Poll asks NHL fans
     age 12+ that have watched at least one hockey game on TV
     during the past 12 months if they plan to watch NHL games. 
     Over the past four years, the percentage of NHL fans and
     avid fans that plan to watch NHL games has steadily
     increased (ESPN Chilton Sports Poll):

            WHEN YOU WATCH AN NHL GAME ON TV, DO YOU:

                                                NHL FANS
                                         '96   '97   '98   '99
                                     n=  877   5955  6671  6167
PLAN TO WATCH                        %   31.0  36.4  36.4  37.9  
SELECT IT FROM AMONG OTHER OPTIONS   %   14.4  14.2  12.2  13.3
DISCOVER WHEN FLIPPING CHANNELS      %   54.6  49.4  51.4  48.8

                                              AVID NHL FANS
                                         '96   '97   '98   '99
                                     n=  263   1611  1803  1731
PLAN TO WATCH                        %   56.3  63.4  63.2  65.8
SELECT IT FROM AMONG OTHER OPTIONS   %   15.6  14.1  12.8  11.5
DISCOVER WHEN FLIPPING CHANNELS      %   28.1  22.5  24.0  22.7

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