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FINAL NATIONAL AND CABLE RATINGS FROM RECENT WEEKEND EVENTS

          The following lists final national and cable Nielsen
     ratings from recent sports events (THE DAILY).

EVENT                         DATE NET  TIME            RAT/SHR
"The Story Of Golf, Part 1"   4/8  CBS  2:00-3:00pm     1.6/5 
The Masters -- 3rd Round      4/8  CBS  3:30-8:00pm     5.9/15   
Santa Anita Derby             4/8  Fox  5:00-6:00pm     1.6/4
"Baseball: The Latin Passion" 4/8  NBC  2:30-3:30pm     1.0/3
"NBA 2000: The Playoffs ..."  4/8  NBC  3.30-4:00pm     1.2/4
Lexus Tomba Tour Championship 4/8  NBC  4:00-5:00pm     0.8/2
U.S. Alpine Championships     4/8  NBC  5:00-6:00pm     1.0/3
"NBA On NBC" (Spurs-Lakers)   4/8  NBC  8:45-11:00pm    2.8/5
NHL (regional)                4/9  ABC  3:00-6:00pm     1.3/3
"Life & Times of Bobby Jones" 4/9  CBS  2:00-3:00pm     1.5/4
"The Story Of Golf, Part 2"   4/9  CBS  3:00-4:00pm     2.8/7
The Masters -- Final Round    4/9  CBS  4:00-7:00pm    10.0/22
"NBA Showtime"                4/9  CBS 12:00-12:30pm    2.0/6
"NBA On NBC" (regional)       4/9  NBC 12:30-3:00pm     2.7/8
"NBA On NBC" (Jazz-Rockets)   4/9  NBC  3:00-5:30pm     2.6/6
"NBA On NBC" (regional)       4/9  NBC  5:30-8:30pm     3.4/7

                                         US   COV 
EVENT                         DATE NET  AREA  AREA   SHR     000 
NCAA Women's B-ball (RUT-UT)  3/31 ESPN  1.4   1.9     4    1443 
NCAA Women's B-ball (PSU-CT)  3/31 ESPN  1.4   1.8     3    1429  
"NBA On TNT" (76ers-Lakers)   3/31  TNT  1.2   1.5     4    1195
Boxing: (Klitschko-Byrd)      4/1   HBO  2.5   7.7    15    2473
NCAA Women's B-ball (UT-CT)   4/2  ESPN  2.7   3.5     5    2676

          RATINGS NOTE: The "NBA on NBC" is currently averaging a
     3.4/8, down 21% from last season's final season average of a
     4.3/10 (NBC)....CBS' two-day coverage of The Masters
     averaged a 7.6/18, down 4% from last year's 7.9/19 (THE
     DAILY)....Tuesday's inaugural game at Comerica Park, which
     earned a 6.4 Nielsen rating in the Detroit market (nearly
     119,000 HHs), was the most watched telecast in the three
     seasons of Tigers coverage on FSN (FSN). 
          NOTES: For final season NHL ratings, see (#13).  For
     broadcast numbers, one ratings point = 1,008,000 homes.  For
     cable, "COV AREA" = % of homes tuned in to that program in
     that network's universe of subscribers (THE DAILY).

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