NBC OFFERS COMPANIES MORE FLEXIBILITY WITH OLYMPIC SPOTS

           NBC is selling network and cable spots on its 2000
     Olympics coverage as a package, but "for the first time,"
     advertisers say that they are "seeing some flexibility in
     the buys," according to Mary Ellen Podmolik of AD AGE, who
     writes that the change means that companies now have a
     "better chance to target their message to the right
     audience."  For example, Eastman Kodak is "getting a say in
     where its spots will be placed rather than just plugging
     them into an available slot."  Podmolik: "That means viewers
     will see more Kodak commercials in women's gymnastics than
     in boxing."  But Podmolik notes that Kodak so far "has
     passed on extending its Olympics campaign" to NBC's Olympic
     Web site, located at www.nbcolympics.com.  A Web sponsorship
     costs "slightly more than" $1M, or "less than 5% of the
     average cost of a network/cable sponsorship."  Quokka
     Sports, a partner in the Web site, retains 51% of Internet
     ad revenue (AD AGE, 4/10 issue).