Norelco has signed an exclusive one-year deal to become
the Official Shaving Products Sponsor of NBC Sports' and
emap usa's Summer Gravity 2000. The event will be held July
15-23 in Providence, RI, and will air on NBC in October and
November. Norelco joins current Gravity Games sponsors
Bolt.com, Irish Spring, Kick Media, Mongoose, Mountain Dew,
Speed Stick, Toyota and UnionBay (Gravity
Games)....BRANDWEEK's Terry Lefton reports that NC-based VF
Corp. signed a two-year deal for "exclusive rights to
market" T-shirts under the Lee Sport brand to be worn by
this year's NHL Stanley Cup champions. VF "replaces" Fruit
of the Loom's "defunct" Pro Player brand as locker room T-
shirt provider (BRANDWEEK, 4/10 issue).
NAMES: NC-based SouthPeak Interactive has signed Mia
Hamm to an exclusive endorsement deal for Mia Hamm Soccer
64, a women's soccer video game for the Nintendo 64 system.
Hamm will appear on game packaging, merchandising materials
and in a national print and TV ad campaign. The game will
hit stores this fall (SouthPeak). In Raleigh, Carlene
Hempel noted that the video game is "targeted toward girls
ages 8 through 17" and is the company's "first sports game"
(Raleigh NEWS & OBSERVER, 4/11). For more on Hamm, see
(#31)....Packers QB Brett Favre is featured in Pennzoil's
new $20M TV, print and Internet campaign for the company's
PureBase Clean Engine Formula. The campaign, via GSD&M, TX,
broke last week (BRANDWEEK, 4/10 issue).
