Menu
Sponsorships Advertising Marketing

THANK YOU, FOR A REAL GOOD DEAL: LUCY.COM ON WITH SANEX TOUR

          Online retailer lucy.com has signed a deal through
     December 31, 2001, to become the North American Presenting
     Sponsor of the Sanex WTA Tour (see THE DAILY, 4/3).  While
     terms of the deal were not released, the agreement includes
     both cash and stock.  Under the deal, lucy.com receives net
     post and sideline signage at all 15 North American stops on
     the Sanex WTA Tour, as well as on-site promotional
     activities and player appearances.  Additionally, lucy.com
     plans to feature Tour players in a "style meets sport" event
     later this year.  The deal marks lucy.com's second major
     sponsorship in women's pro sports, as the company was an
     associate sponsor of the U.S. women's soccer team's Toys 'R'
     Us Victory Tour last year.  lucy.com becomes the first e-
     commerce partner of the Sanex WTA Tour.  IMG represents the
     Tour in sponsorship negotiations (Sanex WTA Tour).

SBJ Morning Buzzcast: April 26, 2024

The sights and sounds from Detroit; CAA Sports' record night; NHL's record year at the gate and Indy makes a pivot on soccer

TNT’s Stan Van Gundy, ESPN’s Tim Reed, NBA Playoffs and NFL Draft

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with TNT’s Stan Van Gundy as he breaks down the NBA Playoffs from the booth. Later in the show, we hear from ESPN’s VP of Programming and Acquisitions Tim Reed as the NFL Draft gets set to kick off on Thursday night in Motown. SBJ’s Tom Friend also joins the show to share his insights into NBA viewership trends.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Daily/Issues/2000/04/11/Sponsorships-Advertising-Marketing/THANK-YOU-FOR-A-REAL-GOOD-DEAL-LUCYCOM-ON-WITH-SANEX-TOUR.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Daily/Issues/2000/04/11/Sponsorships-Advertising-Marketing/THANK-YOU-FOR-A-REAL-GOOD-DEAL-LUCYCOM-ON-WITH-SANEX-TOUR.aspx

CLOSE