COCA-COLA SAYS DEAL WITH TIGER IS CAUSE, NOT GOLF, MARKETING

          Coca-Cola has signed on as the official beverage
     company of the Tiger Woods Foundation and will also sponsor
     two of the Foundations' annual events this year -- a series
     of Tiger Woods Junior Golf Clinics beginning in May and the
     "Tiger Jam" concert tentatively scheduled for October 7 in
     Las Vegas (Coca-Cola). Coca-Cola spokesperson Scott Jacobson
     called the effort "really a community relations initiative"
     rather than a golf marketing program.  Jacobson added Coca-
     Cola has been "moving away from sponsoring golf tournaments
     on the national level and golf as a sport doesn't fit with
     our brands from a marketing perspective" (N.Y. TIMES, 4/11).