U.S. gold medal sprinter Michael Johnson has signed on
as a spokesperson for a $10M national ad campaign for NY-
based fiber-optics company Telergy. Johnson will appear in
TV and print ads that will run from mid-July through the
Sydney Olympics in September. Dallas-based Krause
Associates is developing the campaign (Telergy)....Wilsons
Leather and T'Wolves F Kevin Garnett will partner to create
a line of leather apparel and accessories called "OBF by
Kevin Garnett" (Official Block Family). The new line will
launch this fall (Wilsons)....Packers QB Brett Favre will
serve as an official spokesperson for FL-based Real Pure
Beverage Group's Resonated Spring Water and its new Real-Pro
Hi-Energy Sports Drink (Real Pure)....Pro beach volleyball
players Kevin Wong and Elaine Youngs have signed Sue Rodin
of N.Y.-based Stars & Strategies for their exclusive
marketing representation (Stars & Strategies)....Bears WR
Marcus Robinson has signed Chicago-based S.T.A.R. Sports to
handle his marketing and PR endeavors (S.T.A.R. Sports).
MEDIA: N.Y.-based RLR Associates signed representation
deals with ESPN Winston Cup Producer Neil Goldberg and ESPN
NASCAR reporter Ray Dunlap (RLR)....CBS Sports college
basketball analyst Clark Kellogg has signed on as a
spokesperson for Coach's Edge's Final Four Internet coverage
and will provide analysis and voice-overs (THE DAILY).
