CA-based Internet Sports Network (ISN) has signed
Mariners SS Alex Rodriguez to a two-year endorsement deal.
Rodriguez will promote all baseball programs run under the
company's SportsRocket.com Web site and will serve as an ISN
spokesperson for all fantasy baseball contests (ISN).
COACHING TIPS ON THE WEB: The WALL STREET JOURNAL's Sam
Walker notes that Web companies geared toward youth sports
can offer parents youth coaching tips. Among the sites he
reviews: Kidesport.com, which "sells necessities like
whistles and orange cones"; eteamz.com, which has 44,000
youth teams and bulletin boards that are "thick with
postings"; myteam.com, whose "technology plans are cool,"
but "despite ties to Little League, advice and drills for
coaches can be generic"; and youthsports.com, which Walker
calls a "work in progress" (WALL STREET JOURNAL, 3/24).
NOTES: FANSonly Network spokesperson Richard Kilwien,
whose company runs the official Web site of Gonzaga Univ.,
said that sales of Gonzaga merchandise on the team's site
"have increased by 2,600 percent during the past month and
also have topped the monthly record for sales on any other
FANSonly Network-managed college athletic site" (SPOKESMAN-
REVIEW, 3/22)....Sandbox.com runs a full-page ad in USA
TODAY promoting its fantasy baseball league (THE DAILY).
