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DISNEY'S TOUGH LESSONS AS SPORTS OWNERS REVEALED IN SERIES

          The HOLLYWOOD REPORTER presents the first edition of
     its series on entertainment entities and individuals who
     have investments in sports, with Scott Hettrick reporting on
     Disney's ownership of the Angels and Mighty Ducks. Anaheim
     Sports President Tony Tavares said that "the misconception
     that Disney is aggressively shopping" the Angels and Mighty
     Ducks "makes it harder to attract talent or get fair value
     for players it wants to trade."  Tavares made the
     distinction that while Disney "would listen to the right
     offer, the company is not going out of its way to attract
     buyers."  Tavares also noted the "tough lessons" that Disney
     learned about the sports business: "It's not the movie
     business.  You can't just promote it and people will come." 
     Disney Senior Exec VP Sandy Litvack admitted that team
     ownership "is different from any of our other businesses,"
     as "one of the biggest learning curves" has been operating
     under a set of league rules.  Litvack: "We have to learn to
     operate within the rules.  At times it's frustrating, sure. 
     But we've learned to operate."  Tavares and Litvack said
     that "any spike in revenue for the teams would have little
     impact" on Disney's overall operations, just as reported net
     losses of $5-8M for the Mighty Ducks this season and about
     $20M for the Angels last season "barely register a blip on
     the company's overall financial radar."  Litvack, on the
     Angels' overall impact on the company: "I don't care if they
     win 162 games; it won't materially impact the financial
     performance of the Walt Disney Co."  Also in the issue, John
     Burman profiles Producer Jerry Bruckheimer's hockey "two-
     team mini-league," while Chris Gennusa profiles 25-year-old
     AFL Avengers Owner Casey Wasserman, the "youngest person to
     own a pro team" (HOLLYWOOD REPORTER, 3/17 issue). 

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