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MIAMI POLL SHOWS LITTLE SUPPORT FOR MARLINS' CRUISE TAX

          Miami-Dade County voters "are overwhelmingly opposed to
     imposing a cruise tax to pay for a new Marlins stadium,"
     according to a poll conducted for the cruise industry by DC-
     based polling firm Schroth & Associates and cited by Peter
     Whoriskey of the MIAMI HERALD.  The results of the poll,
     which asked 600 likely voters earlier this month whether
     they would vote yes or no for the $4-8 cruise ship passenger
     tax, showed that 35% of respondents favored the tax, 60%
     opposed it, and 5% remain undecided. But Marlins officials
     "are saying just the contrary" and have hired DC-based The
     Polling Company to conduct their own survey.  Marlins Exec
     VP Julio Rebull: "A majority of those polled believe it is a
     fair and reasonable proposal" (MIAMI HERALD, 3/22).  
          FISHING FOR SUPPORT: The Marlins have a new 30-second
     TV ad running in its effort to increase support for the
     cruise tax.  The spot is running on cable channels such as
     CNN, ESPN, CNBC and BET.  A voiceover with a shot of the
     Marlins logo, states, "How are we going to pay for a new
     ballpark?  Here's the plan: Local taxpayers will not pay for
     the new ballpark.  The [Marlins] will make a significant
     contribution of up to $80 million.  A cruise passenger
     surcharge of $4 per day.  It's a fair and reasonable plan
     and local taxpayers do not pay for the new ballpark."  In
     reviewing the ad, Steve Bousquet writes that the team's
     claim that local taxpayers will not have to pay for the new
     ballpark is "overlooking the fact that some South Floridians
     take multiday cruises" (MIAMI HERALD, 3/22).

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