YankeeNets formally named former USOC Deputy Secretary
General JOHN KRIMSKY as President of YankeeNets Properties &
CMO of YankeeNets (See THE DAILY, 3/1). Krimsky will be
responsible for marketing and all revenue generation for the
teams and future properties (YankeeNets)....In KY, John Clay
reports that Univ. of KY Senior Associate Athletics Dir
LARRY IVY was named AD. Ivy will succeed the retiring C.M.
NEWTON. Ivy was the "only candidate interviewed" by an
eight-person advisory committee (LEXINGTON HERALD-LEADER,
3/21)....The WNBA Sting named FELICIA HALL as Dir of
Business Operations. Hall was Nike Manager of Women's
Basketball (Sting)....Greens.com named Internet consultant
DOUG PERKINS as President & COO. He will oversee day-to-day
operations for sales, marketing and customer service
(Greens.com)....HERB SWEREN was named Brand Manager at
Prince, reporting to Benetton Sportsystem Commercial Group
VP PAOLO DENTI. Sweren has been at Prince for 19 years and
was most recently VP/Specialty (Prince)....MICHAEL THOMPSON
was named Motorsports Manager for GMR Marketing. Thompson
will oversee all of Miller Brewing Co.'s "in-market
activities" at each NASCAR Winston Cup event this year
(WINSTON CUP SCENE, 3/16 issue)....BRANDWEEK's Terry Lefton
reports that former Fox Sports Enterprises President RICK
WELTS and Turner Exec VP & GM STEVE KOONIN have joined the
BOD of Efanshop.com, a "startup dedicated to handling e-
commerce for sports sites" (BRANDWEEK, 3/20 issue).
