GOLFWEEK's Gene Yasuda reports that Nike Golf will soon
debut nikegolfclub.com, a "stand-alone" site that is
"intended to help authenticate the Nike Golf brand and
demonstrate the business unit's desire to cater to the
specific interests and needs of golfers" (GOLFWEEK, 3/11).
OTHER NOTES: Go.com has tapped Cliff Freeman &
Partners, NY as its first agency of record. Billings are
estimated at more than $30M (N.Y. TIMES, 3/17)....Broncos RB
Terrell Davis has launched his Web site at www.TD30.com.
The site will soon feature two stores -- one for personal
memorabilia and Davis' own clothing line, and the other for
memorabilia from "other noted celebrities" (ROCKY MOUNTAIN
NEWS, 3/16)....T'Wolves F Kevin Garnett has launched his Web
site on AthletesDirect.com. Garnett's "OBF" clothing line
"eventually will be sold on the site." Garnett was paid a
"guaranteed sum" to join the AthletesDirect site and "also
has options" in the parent company Broadband Sports (ST.
PAUL PIONEER PRESS, 3/17). Red Sox SS Nomar Garciaparra
launches his official Web site through AthletesDirect today
located at www.nomar5.com (BOSTON HERALD, 3/17).
QUOKKA SAYS E-COMMERCE IS KEY: CBS MarketWatch's August
Cole profiles Quokka Sports and writes that the "question
remains whether the cyber sports portal can put its
investors on top of the world." Cole examines Quokka's
Olympic partnership with NBC, and notes that the deal "has
an e-commerce angle in which Quokka has exclusive rights"
with NBC for USOC merchandise in North America, "tying in ad
and e-commerce revenue to event coverage." Quokka CFO Les
Schmidt: "This should be a pretty big e-commerce event,
unlike coverage in the past" (CBS MarketWatch, 3/17).
