HSBC TO GET NAMING RIGHTS JUST IN TIME FOR TOURNEY EXPOSURE

          HSBC Bank announced this morning that it has reached
     agreement on a naming rights deal that would change the name
     of Marine Midland Arena to HSBC Arena.  As part of the deal,
     the naming rights contract with Adelphia Communications will
     be extended for ten additional years, through 2006 (HSBC).
          GOOD TIMING: In Buffalo, Rey & Warner report the deal
     comes just prior to the arena hosting today's NCAA men's
     basketball tournament East regional action.  HSBC is
     reportedly paying Adelphia Communications an "additional"
     $9M to put its name on the building, and "in return, the
     bank will have its naming rights to the arena extended to 30
     years."  While the deal "comes too late to replace" the
     Marine Midland Arena lettering on the side of the building
     before the tournament, new "banners have been made and an
     HSBC Arena decal" will be on the court (BUFFALO NEWS, 3/17).