POLAND SPRINGS INTO ACTION WITH N.Y. AND PHILLY ARENA DEALS

          CT-based Poland Spring has inked separate deals to
     become the Official Bottled Water of MSG and Comcast's First
     Union Center in Philadelphia.  The three-year pact with MSG
     also includes Official Bottled Water status with the Knicks,
     Rangers, the Theatre at MSG and The Chase Championships. 
     Leveraging programs under the deal include entitlement of
     the Knicks Golf Shootout, a charity tournament; "The
     Ultimate Fan Sweepstakes," which offers courtside seats to a
     Knicks game; and the "Recycle and Reward" promo, in which
     fans can earn points for Rangers merchandise and a chance to
     win playoff tickets.  Meanwhile, Poland Spring's four-year
     deal with the First Union Center includes Official Sponsor
     status with the 76ers, presenting sponsorship of the 76ers
     Summer Hoops Tour and sponsorship of the "76ers Ballkids for
     a Day" promo (Poland Spring).