After SoBe signed an endorsement deal with golfer John
Daly, an ARKANSAS DEMOCRAT-GAZETTE editorial stated that the
deal with the manufacturer of herbal teas "sounds healthy.
Maybe John Daly is trying. Let's hope so, but when he's on
the fairway, he really oughta lose the cigarette. What's
not reassuring is that the company says it signed up John
Daly for his 'fun, edgy attitude.' How ESPN2. At his
lowest moments last fall, there was nothing fun about John
Daly -- just a lot of attitude" (AR DEMOCRAT-GAZETTE, 3/14).
ESQUIRE's Tom Chiarella profiles Daly and writes that Daly
"remains the only proven draw on the PGA Tour, or in any
sport for that matter, without a huge compensation package
from a major corporate sponsor" (ESQUIRE, 4/2000 issue).
TEA TIME: BRANDWEEK's Terry Lefton reports that PepsiCo
has inked Justin Leonard to serve as a spokesperson for its
Lipton ready-to-drink teas (BRANDWEEK, 3/13 issue).
HOW DRI I AM: Nike Golf's new DRI-Fit logo for its
microfiber technology will appear on the shirt sleeves of
company endorsers, including Tiger Woods, Nick Price, Notah
Begay III, Casey Martin, Ted Tryba, Greg Kraft and Tommy
Armour III, starting with The Masters and continuing
throughout the season (Nike).
THEY LIKE THEIR SPACE: GOLF WORLD BUSINESS cites a
study by N.Y.-based Competitive Media Reporting showing that
Acushnet, the golf industry's "No. 1 equipment company in
terms of sales," is also the "top spender -- by a wide
margin -- on print advertising." Acushnet spent $13.3M for
265.5 print pages in '99, while Callaway was second,
spending $7.9M for 213 pages (GOLF WORLD BUSINESS, 3/13).
