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Leagues and Governing Bodies

MEDIA FEELS STERN IS FOCUSING ON WRONG ELEMENT TO BOOST GAME

          The NBA's controversial plan to have coaches wear
     microphones and place cameras in locker rooms has left the
     league "with a public-relations fiasco from which there is
     no easy escape," according to Bill Harris of the TORONTO
     SUN.  Harris: "It will take all of commissioner David
     Stern's political acumen to come up with a compromise that
     won't look like a retreat" (TORONTO SUN, 3/14). In L.A.,
     Larry Stewart: "The NBA says it is only trying to enhance
     telecasts.  Stern has said that viewers should be able to
     hear the same things that people seated courtside get to
     hear" (L.A. TIMES, 3/14).  In Philadelphia, Bill Lyon: "Like
     most decisions made out of desperation and panic, this is a
     foolish one, not clearly thought out, not carried to its
     logical conclusion. ... The league has always been able to
     understand that it is in business, so it needs to recognize
     that this is bad for business" (PHILADELPHIA INQUIRER,
     3/14). In N.Y., George Vecsey writes that the fines were a
     "blatant overreaction" and Stern and NBA Deputy Commissioner
     Russ Granik "should have anticipated the response" from
     coaches (N.Y. TIMES, 3/14).  Also in N.Y., Bob Raissman:
     "Will anyone on the NBA Board of Governors have the onions
     to stand up to Stern and tell him that going to war with the
     coaches is not what the league needs now?  Is the Electronic
     Environment more important than the game?" (N.Y. DAILY NEWS,
     3/14).  In Chicago, Ron Rapoport: "What strikes me about the
     whole miking-the-coach controversy is that the plan was
     instituted by league fiat with no discussion rather than in
     consultation with the coaches after a study of whether it is
     sensible" (CHICAGO SUN-TIMES, 3/14).  A SALT LAKE TRIBUNE
     editorial states "there is no logical reason" why miking
     coaches will "boost sagging television ratings."  The
     editorial: "Surely the league is entitled to come up with
     dumb ideas; it just shouldn't implement them in the face of
     such wide and justifiable opposition" (S.L. TRIBUNE, 3/14). 
     

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