HUIZENGA SEEKS BLOCKBUSTER: WANTS NEW NAMING DEAL IN FL

          Dolphins Owner Wayne Huizenga "has gone to court to get
     out within" 60 days of a naming rights deal with Fruit of
     the Loom's Pro Player, according to Charles Elmore of the
     PALM BEACH POST.  Fruit of the Loom dissolved the Pro Player
     brand last month (see THE DAILY, 2/28).  Court documents
     obtained by Dow Jones News Service indicate that Huizenga's
     lawyers want a federal bankruptcy court in DE to "let the
     stadium out" of the remaining six years of a 10-year naming
     right deal, which is estimated to be worth $2M per year, or
     $20M.  A judge will consider the request at a March 27
     hearing, and if the judge agrees, Huizenga "would be free"
     to sign a new naming rights deal.  Huizenga and Fruit of the
     Loom reportedly "reached a deal" December 13 that "adjusted
     the payments the company was required to make by an
     undisclosed amount."  The deal allowed Huizenga to cancel
     the contract with 60 days' notice (PALM BEACH POST, 3/14).