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DON'T BELIEVE WHAT YOU MIGHT HAVE READ, SAYS DALE JARRETT

          The "question over whether the quality of NASCAR racing
     has slipped" is now a "full-blown debate," according to Tony
     Fabrizio of the DALLAS MORNING NEWS, who wrote that driver
     Dale Jarrett "spent the weekend" in Atlanta "ripping the
     media for calling" two of the season's first three races
     "dull."  Jarrett: "I'm sitting out there for 400 or 500
     miles every week, working my tail off, and y'all are writing
     that these are sorry races, and it hurts. ... A lot of
     [fans] might not have thought it was to bad a race until
     they picked up the paper Monday morning, and somebody wrote
     that it wasn't a very good race" (DALLAS MORNING NEWS,
     3/12).  In Charlotte, David Poole wrote that NASCAR execs
     "also are privately very frustrated at the negative tone
     with which some" in the media have "approached the season." 
     But Poole notes that "it is not" the media's "job ... to
     promote the sport" and that for "several years, the media
     has been reporting about the remarkable success NASCAR has
     enjoyed."  More Poole: "If fans thought our tone was overly
     negative they would let us know.  What I'm hearing from the
     fans these days, though, is that the media hasn't been tough
     enough on the sport for not paying real attention to those
     fans' concerns about high ticket prices, ridiculous hotel
     rates, brutal traffic conditions and, yes, less-than
     compelling racing" (CHARLOTTE OBSERVER, 3/12).  In Augusta,
     Don Coble wrote, "It's not the media's decision to play
     follow-the-leader every Sunday afternoon."  Jarrett said
     that while there have been "empty seats" at races this year,
     "There are going to be more race fans [in Atlanta this past
     weekend] than what they've had in [past] spring races."  SMI
     Chair Bruton Smith "had to drop ticket prices and offer
     5,000 free" pit passes "just to sell tickets" for
     yesterday's Cracker Barrel 500 (AUGUSTA CHRONICLE, 3/12). 
          A RACE WHEN NASCAR NEEDED IT MOST: Today in Atlanta,
     Furman Bisher writes that yesterday's race, which featured
     30 lead changes, 10 cautions and a "photo" finish between
     Dale Earnhardt and Bobby Labonte, "takes care of boring. ...
     They gave a show."  Earnhardt, after the race: "How's that
     for a boring race?" (ATLANTA CONSTITUTION, 3/13)....The AP's
     Mike Harris reports that retired Gen. Colin Powell served as
     Grand Marshal of yesterday's race.  Powell, on the first
     NASCAR race he has attended: "It's a heck of a lot faster,
     louder and more exciting than watching it on TV" (AP, 3/13). 
                              

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