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WHERE'S THE "MNF" LOVE? OBVIOUSLY NOT WITH BOOMER

          Former "MNF" analyst Boomer Esiason discussed his
     dismissal from ABC with multiple media outlets yesterday.   
     Speaking with One-on-One Sports' Jay Mariotti, Esiason said,
     "There was a lot of political infighting behind the scenes
     between Howard Katz, our President, John Fillipelli, our
     Exec Producer, with [Director] Craig Janoff and [Producer]
     Kenny Wolfe.  Howard and John wanted it to go in a different
     direction.  When they drew the line in the sand, I basically
     fell on the side of Kenny and Craig.  My loyalties are
     there, no question about that."  Esiason, on his "MNF"
     performance: "I tried.  The fact is there were a few times I
     was called in and told 'Don't be provocative.  Don't be
     humorous.  This is not the way Al [Michaels] wants things to
     go on the program.'"  Esiason, on his relationship with ABC:
     "One of the big frustrations was that I couldn't get Disney
     or ABC to support me in my ventures off-the-field [fight
     against cystic fibrosis].  I could never make it happen.  I
     don't think Michael Eisner or [Disney President & COO] Bob
     Iger truly appreciated who I am or what I am.  I was very
     frustrated by that" (One-on-One). Esiason, on ABC execs: "It
     was a blanket corporate America. ... I can read people.  I
     can read where they are coming from.  I know when they are
     genuine and when they aren't" (N.Y. DAILY NEWS, 3/10). 
     Esiason tells NEWSDAY's Steve Zipay he was "sick of the
     turmoil" at ABC.  Esiason: "They've had three presidents in
     two years.  And I'm sick of people trying to make their mark
     on my behalf" (NEWSDAY, 3/10). 
          I WOULDN'T CALL HIM, AL: Michaels told the L.A. TIMES'
     Larry Stewart before Esiason's comments that ABC's moves
     "caught him by surprise -- and left him stunned."  Michaels,
     on Wolfe and Janoff: "Kenny and I started on 'Monday Night
     Football' at the same time and he is one of my best friends. 
     I'm also close to Craig, who came two years later." 
     Michaels said he called Esiason Wednesday and left a message
     but hadn't talked to him (L.A. TIMES, 3/10).  Esiason blasts
     Michaels in the N.Y. TIMES: "This is the happiest he's been
     for a long time because he's a one-man booth.  Al is propped
     up as the star and wants to do things his way. ... I'm
     really ambivalent about Al.  At times his on-air genius is
     so apparent, but at times his uneven nature and meanness,
     not just toward me, but toward other people, is
     disappointing.  He has such a great job that he shouldn't
     worry about what other people say."  In N.Y., Richard
     Sandomir reports that Michaels declined comment yesterday
     and ABC "did not return Esiason's fire" (3/10).  Esiason
     said Michaels "was more worried about syntax, semantics and
     verbal gymnastics than trying to get the best out of me"
     (N.Y. DAILY NEWS, 3/10).  Esiason: "I would be surprised if
     Al didn't have a big part in this" (NEWSDAY, 3/10). 
          MARTZKE BACKS AL: USA TODAY's Rudy Martzke writes that
     for Esiason "to target Michaels as the problem is out of
     bounds."  Martzke: "Michaels, in fact, often went out of his
     way to protect Esiason from an excess of off-base comments." 
     CNN/SI's Peter King said as of yesterday, Esiason "still
     hadn't heard from an ABC executive explaining the firing." 
     But ABC Sports VP/Sports Media Relations Mark Mandel said
     that Katz informed Esiason's agent, Steve Rosner, of the
     firing on Wednesday and that Esiason "did not return Katz's
     phone calls" (USA TODAY, 3/10).  
          WAS THE MOVE JUSTIFIED? In Baltimore, Milton Kent
     writes that Wolfe, Janoff and Esiason "were sacrificed,
     proving once and for all that football, and particularly
     'Monday Night Football,' is more about entertainment than
     the game" (Baltimore SUN, 3/10). In N.Y., Bob Raissman
     writes, "ABC brass knew damn well Esiason was a convenient
     headline, a smoke screen of publicity.  One heck of a
     diversion for the firings of Wolfe and Janoff" (N.Y. DAILY
     NEWS, 3/10).  But in Miami, Barry Jackson writes that ABC's
     firing of Esiason "was completely justified," because
     Esiason was "bland and predictable."  Esiason "lacked the
     charisma, insight or wit to warrant a position on the most-
     watched series in sports television" (MIAMI HERALD, 3/10). 
     In Boston, Jim Baker: "No one should have to explain
     Boomer's sacking.  If he glimpsed at his reviews, he knew it
     was his performance that reeked" (BOSTON HERALD, 3/10). In
     S.D., Nick Canepa writes that Esiason was not
     "entertaining."  Canepa: "Knowledgeable, yes.  But Boomer
     wasn't Don Meredith" (SAN DIEGO UNION-TRIBUNE, 3/10).

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