ID-based food/drug chain Albertson's and General Mills'
Pop Secret brand will partner to sponsor the April 1 NASCAR
BGN race at TX Motor Speedway. The event will now be called
the Albertson's 300 presented by Pop Secret. In Dallas,
Mark Zeske reports that Albertson's will also be the primary
sponsor of the No. 15 Busch car driven by Jack Sprague for
the race. Additionally, the company has signed a six-race
deal, including the April 2 Winston Cup race at TMS, to be
an associate sponsor of the No. 43 Winston Cup Pontiac
driven by John Andretti (DALLAS MORNING NEWS, 3/10).
NASCAR NOTES: Dodge has scheduled a press conference
for this morning at which it will announce that Bill Elliott
will be one of two drivers hired for its Evernham
Motorsports team to begin competing next season (Mult.,
3/10)....O'Reilly Auto Parts will title sponsor NASCAR
Touring's dirt track All-Star Series (NASCAR.com).
THEIR NAME IN LIGHTS: As part of the IRL's new five-
year deal making Northern Light the series' title sponsor,
the racing series introduced a new logo using Northern
Light's blue and gold colors as well as the IRL's red, white
and blue symbol. To see the logo of the Indy Racing Northern
Light Series, go to http://www.indyracingleague.com (IRL).
