NFL HOFer Tony Dorsett has partnered with Street &
Smith's to launch the All-Millennium Professional Football
Team promo. The promo offers fans the opportunity to
select, via allmillennium.com, their top NFLers from each
decade from the '30s through the '90s. The ballot features
30-50 players from each decade as selected by Street &
Smith's and One-on-One Sports. Consumers can enter a sweeps
at Foot Locker stores across the U.S. or online to win a
trip to the Gala Awards Weekend honoring the team in NJ in
July. The voting results will be announced in Street &
Smith's Pro Football Annual, which hits newsstands June 23.
THE DAILY is a Street & Smith's Publication (THE DAILY).
KARRIE'S QUIET: GOLF WORLD's Tim Rosaforte profiles
Karrie Webb and writes that the "only thing" Webb "lacks is
a decent Q-rating. In her Titleist cap and Oakley
sunglasses, she is the LPGA's answer to David Duval:
impervious and imperceptible, the anti-Arnie. ... At a time
when the LPGA could use another [Nancy] Lopez, Webb's
marketability has come almost exclusively from her
performance" (GOLF WORLD, 3/10 issue).
NEW AD METHOD: In Indianapolis, Courtenay Edelhart
writes that "rolling billboards are the latest trend in
advertising," as independent truckers are "leasing the sides
of their vehicles to anyone with money and a message." IN-
based TKO Graphix "hopes to tap into the trend" and is
"close to brokering deals with several companies." TKO
"plans to charge" $537 per month, per trailer for the
design, installation and removal of ads (INDY STAR, 3/10).
