Sports Media

THE CALL OF THE WILD: NEW NHL SQUAD SIGNS WCCO RADIO DEAL

2.29.2000

          The NHL expansion Wild and WCCO-AM signed an exclusive
     three-year radio agreement to broadcast all of the expansion
     NHL team's games, including pre-season, regular season and
     Stanley Cup playoff games, starting with the 2000-01
     inaugural season (Wild).  In Minneapolis, Judd Zulgad writes
     that the deal "will primarily be a revenue share."  Wild
     President Todd Leiweke said that the Wild "will hire the
     broadcasters and pay for the production costs" of the
     broadcasts, while WCCO will produce the broadcasts.  Both
     the team and WCCO will sell air time (STAR TRIBUNE, 2/29).

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