PAUL ALLEN'S VULCAN GRIP ON SPORTING NEWS OFFERS OPTIONS

          The top execs for Vulcan Ventures Founder Paul Allen,
     who recently acquired The Sporting News (TSN), "promise to
     give the tried-and-true publication a dose of financial and
     technological adrenaline going into a new century amid a
     scramble for sports programming and information that shows
     no sign of letting up," according to Angelo Bruscas of the
     SEATTLE POST-INTELLIGENCER.  As part of "a larger move into
     the cable sports market," a TSN TV report "might be" the
     next way in which Vulcan's content can be distributed
     through cable and computers.  The "initial goal" for Vulcan
     "will likely be to boost" TSN's online potential, but "don't
     expect it to be everything to every sort of sports fan or
     change its primary focus" (SEATTLE P-I, 2/28).