TURNER SOUTH LANDS BRAVES PACKAGE: WILL IT HELP GROWTH?

          Turner South has landed a 35-game Braves package that
     includes games against the Mets, Yankees, Red Sox and
     Cardinals, according to Prentis Rogers of the ATLANTA
     CONSTITUTION.  Turner South GM David Rudolph believes that
     the addition of the games means that Turner South "is about
     to take a giant step forward in visibility and surely will
     expand a subscriber base that has doubled to 1.5 million
     homes."  Rudolph: "When you look at the Atlanta area, the
     Braves on TBS average a 13 rating, and there are few
     programs in all of television with that kind of number. 
     There's no question the Braves will raise the awareness of
     Turner South" (ATLANTA CONSTITUTION, 2/26).  DAILY VARIETY's
     Paula Bernstein reports that EchoStar will add Turner South,
     CNN/SI, Speedvision and Outdoor Life to two of its digital-
     tier packages on April 1 (DAILY VARIETY, 2/28).