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SFX SHARES UP, BUT COMPANY DENIES REPORT OF CBS MERGER

          Shares of SFX Entertainment "shot up" 10% last Friday,
     after a report in Business Week indicated that CBS "was
     interested in buying out" the company, according to Allyson
     Lieberman of the N.Y. POST.  But SFX issued "a tersely-
     written statement claiming there is no truth to the report." 
     SFX stated, "SFX firmly denies that it is in any negotiation
     whatsoever with CBS or any of its related companies on any
     transaction involving either an investment in SFX or a
     combination with SFX."   SFX shares were up $3.31 Friday to
     close at $35.13 (N.Y. POST, 2/26).  BUSINESS WEEK quoted an
     investment banker who stated that SFX "has been in informal
     talks with some CBS executives" (BUSINESS WEEK, 3/6 issue). 
          SFX STEPS UP: In N.Y., Richard Sandomir profiled SFX's
     recent acquisitions and wrote that the company has acquired
     agencies that represent 16% of all MLB players and 22% of
     all NBA players.  Overall, SFX's Sports Group "generated"
     $1.2B in revenues through the first nine months of '99.  SFX
     Sports Group President Bill Allard said that the company has
     "acquired all we need in basketball and baseball" and that
     football and hockey agencies "are on deck."  Sandomir noted
     that SFX's "rapid growth signifies the frenzy to combine
     product and distribution in a global communications market
     increasingly dominated by the Internet" (N.Y. TIMES, 2/27). 
     BRIDGE NEWS' Jennifer Allen profiled SFX and quoted Robinson
     Stephens analyst Harry Curtis as saying that SFX's goal is
     "to build relationships on the sports and entertainment side
     to create content" for Internet ventures because "it's
     something that no one else is doing" (BRIDGE NEWS, 2/26).

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