With Fruit of the Loom's decision to "dissolve" its Pro
Player division after failing to find a buyer, Pro Player
Stadium "may not be able to get rid of the corpse of a name
for up to six years," according to Charles Elmore of the
PALM BEACH POST. Pro Player Stadium President Bruce
Schulze: "The company may be dissolved, but the contracts
are still legal and binding." Schulze said that despite the
fate of Pro Player, Fruit of the Loom "is still obligated to
pay" $2M per year for the remaining six years of the 10-year
naming rights deal. Schulze added that the contract "binds
the stadium" as well and said, "We're not at liberty to
pursue other partners." Fruit of the Loom spokesperson
Lauren Teggelaar said that "it's too soon to tell" what will
become of the naming rights deal and "more court guidance
may be needed to clear up the situation" (P.B. POST, 2/26).
HENRY FEELS THE HEAT: Carnival Cruise Lines, which is
chaired by Heat Owner Micky Arison, "took a shot at" Marlins
Owner John Henry after he proposed a cruise line tax as a
revenue source to pay for a new $400M ballpark. Carnival
spokesperson Jennifer de la Cruz: "We think the proposed tax
is preposterous. However, we would be in full support of a
tax on commodities trading in Palm Beach County." Henry is
a commodities trader in FL (PALM BEACH POST, 2/26).