BRILL'S POLLS AMERICANS ON THEIR PREFERRED MEDIA OUTLETS

          In its current issue, BRILL'S CONTENT publishes the
     results of a survey done in conjunction with DC-based
     polling group Luntz Research Companies to gauge public
     perception of the media. During the third week of December
     '99, 822 randomly selected adults were surveyed as to their
     opinions of the media, including which newscasters and
     outlets they consider the most reliable.  Among the
     questions respondents were asked: If you heard the Yankees
     had signed Mark McGwire, which media outlet would you turn
     to for more information?  The results: (BRILL'S, 3/2000). 

          TELEVISION                         42.6%
          ESPN                               18.7%
          ABC                                 6.2%
          CNN/Headline News                   4.6%
          NBC                                 3.8%
          CNBC                                1.8%
          Fox                                 1.8%
          CBS                                 1.2%
          C-SPAN                                 ^
          MSNBC                                  ^
          Other Television                    3.1%

          NEWSPAPER                          17.9%
          New York Times                      1.6%
          Other newspapers                   16.3%

          INTERNET/WEB                        5.2%

          RADIO                               5.2%
          all-news radio                      2.3%
          other radio                         2.9%

          OTHER RESPONSES                    29.2%
          don't know/declined                21.9%
          friends/family                      2.2%
          other                               5.1%

          ^ denotes it was mentioned by less than one percent.