FOX SPORTS LOOKS FOR SOME 'TUDE AND BITE TO ITS SPORTS SHOW

          Starting as soon as late March or early April, FSN's
     "Fox Sports News" is "expected to become more opinion-
     oriented, more controversial and, via the Internet, more
     interactive with its viewers," according to Langdon
     Brockinton of the SPORTSBUSINESS JOURNAL.  FSN also plans to
     "beef up" the show's production values, a move "designed in
     part" to make the show "more entertaining."  The changes
     will be led by new Exec Producer Scott Ackerson, who said,
     "We want to create an identity.  I have a very simple motto:
     Don't bore me."  Brockinton adds that FSN is "proceeding
     with plans to launch its regional sports news edition June
     28," and could sign "a presenting sponsor or two" for the
     regional 11:00pm shows (SPORTSBUSINESS JOURNAL, 2/21 issue).