NAMES & FACES: ADWEEK's Barbara Lippert calls Michael
Jordan's TV spot in support of Bill Bradley's presidential
campaign "rudimentary. It feels as if it could have been
made in Abraham Lincoln's day, if they had had color
videotape. ... Did there need to be such a gap between the
energy and sass of your average Nike commercial and the
completely flatfooted, pedestrian approach taken here?"
(ADWEEK, 2/21 issue)....Phoenix-area McDonald's restaurants
will begin marketing the "Triple Double" burger around Suns
G Jason Kidd. The local promo "could go national" by this
summer's Olympics (ARIZONA REPUBLIC, 2/23)....Red Sox SS
Nomar Garciaparra has signed with Dunkin' Donuts, and a TV
spot is "in the works" (BOSTON GLOBE, 2/23).
IT'S GOTTA GO IN CLEAN: In K.C., Jeffrey Flanagan
reported that while "two fans successfully floated their
paper airplanes through the sunroof" of a '99 Chrysler
during the IHL Blades' "annual paper airplane toss" at
Kemper Arena, "only one of the fans ...got the car" because
the other fan's airplane "skipped twice off the roof" of the
car before going in. Blades Manager of Corporate Sales
Howie Olson: "It says right in the contest entry rules that
the airplane has to go through the sunroof cleanly, on the
fly." Olson said the fan was given "some season tickets, an
autographed jersey. He was fine with it" (K.C. STAR, 2/22).
HIGH ON HIGH SCHOOL MARKETING: In UT, Lisa Carricaburu
examined corporate sponsorships around high school sports in
the state and writes, "Athletic programs that teach youths
discipline and sportsmanship while fostering community pride
and cohesiveness are more attractive than ever to marketers
who have exhausted opportunities at college and professional
levels" (SALT LAKE TRIBUNE, 2/22).
