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BUCKING THE TREND: KOHL WANTS TO IMPROVE BUCKS' BOTTOM LINE

          Bucks Owner Herb Kohl revealed that the team is losing
     money and said that he wants to find ways to "keep the team
     anchored and prosperous in Milwaukee," according to Don
     Walker of the MILWAUKEE JOURNAL SENTINEL, who wrote that
     Kohl is now "supporting efforts" by a Greater Milwaukee
     Committee task force "to consider ways to renovate and
     upgrade the 11-year-old Bradley Center."  Kohl, who has
     "rarely spoken so candidly about the team's bottom line":
     "We're hopeful that people will see that the Milwaukee Bucks
     are a community asset and they deserve our support.  But I
     also want to emphasize that if a decision is made to
     renovate and upgrade, we are not the only ones to benefit
     from it."  Kohl noted that the team "was losing ground
     financially to the other 28 teams in the NBA" and "would be
     at or near the bottom in arena revenue."  The Bucks' average
     attendance of 15,456 this season is up only 1% from last
     year.  Kohl called the number "disappointing" and said that
     the team "needs more support from the community."  The
     team's season-ticket base is 7,500, and Kohl has set a goal
     of 12,000 for next season (MIL. JOURNAL SENTINEL, 2/20).

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