The Back Of The Book

IS DODGE'S NHL PARTNERSHIP PAYING OFF? DATA SUGGESTS YES

2.17.2000

          In December '99, The Harris Sports Poll asked 3,206
     respondents who had purchased an automobile in the past year
     about their propensity to purchase certain brands of
     vehicles.  The following compares the percentage of
     automobile buyers among the general adult population who
     purchased a Dodge/Chrysler to diehard/avid NHL fans who also
     purchased a Dodge/Chrysler in the past year. DaimlerChrysler
     is the NHL's official automotive sponsor (Harris Sports): 

                                    GENERAL ADULT    DIEHARD/AVID
                                     POPULATION        NHL FANS
PROPENSITY TO PURCHASE DODGE/CHRYSLER    16%              21%


                              -30-

PREVIOUS PAUL ALLEN TO MAKE THE SPORTING NEWS KEY TO WEB HOLDINGS

SPONSORED CONTENT

ADDITIONAL SECTIONS

PODCASTS

SBJ Morning Buzzcast: April 25, 2024

April 25, 2024

Motor City's big weekend; Kevin Warren's big bet; Bill Belichick's big makeover and the WNBA's big week continues

TNT’s Stan Van Gundy, ESPN’s Tim Reed, NBA Playoffs and NFL Draft

April 24, 2024

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with TNT’s Stan Van Gundy as he breaks down the NBA Playoffs from the booth. Later in the show, we hear from ESPN’s VP of Programming and Acquisitions Tim Reed as the NFL Draft gets set to kick off on Thursday night in Motown. SBJ’s Tom Friend also joins the show to share his insights into NBA viewership trends.

SBJ I Factor: Molly Mazzolini

April 23, 2024

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

SBJ TV

Sports Media Podcast April 24 Whos Up Whos Down

4 mins

Sports Media Podcast April 17 2024 The Big Get Molly Solomon

5 mins

Sports Media Podcast March 27 2024

29 mins

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Daily/Issues/2000/02/17/The-Back-Of-The-Book/IS-DODGES-NHL-PARTNERSHIP-PAYING-OFF-DATA-SUGGESTS-YES.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Daily/Issues/2000/02/17/The-Back-Of-The-Book/IS-DODGES-NHL-PARTNERSHIP-PAYING-OFF-DATA-SUGGESTS-YES.aspx