The Back Of The Book

ALMOST 20% OF U.S. POPULATION USE PC TO ACCESS SPORTS NEWS

2.11.2000

          ESPN Chilton Sports Poll notes that with Internet usage
     increasing across the world, the way that people get at
     sports is evolving.  Each year, the Sports Poll tracks
     Internet usage as it relates to sports by asking over 15,000
     respondents if they use their PC to get sports info.  The 
     following are the percentage of the US pop. age 12+ that
     accessed sports info with their PC in '96, '97, '98 and '99.
     
                              '96       '97       '98       '99
     USE PC TO GET
     SPORTS INFORMATION       7.5       11.8      16.5      19.7

                              -30-

PREVIOUS THE WOODS BOUNCE: DOES IT EXIST? EARLY DATA SEEMS TO SAY YES

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